Agriculture today is undergoing unprecedented change. Climate shocks, rising input costs, shrinking landholdings, labour shortages, and volatile markets have pushed the sector to a crossroads. For decades, agriculture was shaped by a single objective: to produce more food. But this narrow purpose has reached its limits. What we need now is a fundamental repurposing of agriculture—a shift that places farmers, sustainability, markets, and technology at the centre of a new visio

Agriculture sits at the crossroads of food, climate, health, and livelihoods—yet it continues to be treated as if it belongs to the past. For too long, we’ve viewed farming merely as a means to produce food, rather than as the engine that sustains life, stabilises ecosystems, and drives economic transformation. The truth is uncomfortable but liberating: the future will not be about more of the same . It will be about redefining agriculture as the world’s most strategic indust

In #agriculture, what gets measured gets improved. For generations, farming has relied on intuition, experience, and observation — all invaluable, yet often inconsistent. Today, as we face the twin challenges of feeding a growing population and sustaining our natural resources, the key to transformation lies not just in technology, but in measurement. Simply put, metrics-driven agriculture has the potential to redefine productivity and #profitability. Farmers have always been

#Agriculture is not short of potential. It feeds billions, employs millions, and holds the power to drive climate action, economic growth, and social equity. Yet, despite its vast possibilities, the #transformation in agriculture remains slow and uneven. The truth is uncomfortable but undeniable: agriculture has the potential, but not yet the mindset, for transformation. For decades, the sector has been shaped by routine — the same #cropping patterns, input use, and market de

Trust has always been the invisible currency of agriculture. Farmers earn it from nature through patience, from markets through reliability, and from consumers through integrity. But in today’s world of social media noise, information overload, and growing disconnect between farm and fork, the way trust is built is changing. For decades, agricultural communication revolved around selling products, best practices, success stories. The new language of trust in agriculture is n

#Agriculture has always been about timing, precision, and perseverance — yet despite #technological progress, the biggest challenge today...

#Agriculture today stands at the crossroads of #transformation. While #digital #technologies have touched every aspect of our lives—from...