In #agriculture, we celebrate sowing. We celebrate #harvesting. But what happens after the crop leaves the field? That story—quiet, overlooked, and rarely discussed—is where the real transformation of farmer income begins. For decades, agriculture has been viewed as an activity that ends the moment the crop is harvested. However, in reality, harvesting is only half the battle. The second half—# post-harvestmanagement —is where value is created, losses are prevented, markets a

The future belongs to nations and ecosystems that embrace one truth: What gets measured gets improved. What gets measured consistently gets transformed. #Agriculture today is ripe for a revolution, not through more inputs, subsidies, or one-off projects, but through a metrics-driven system that acts as the backbone of decision-making—from soil health to #climate risks, from productivity to market performance. For decades, agriculture has been treated as a sector driven by int

Agriculture today is overflowing with innovations—AI advisories, drought-tolerant seeds, precision irrigation, robots, drones, bioinputs, weather intelligence, soil sensors, FPO platforms, and more. Yet, despite this explosion of technology, farm profitability remains stuck. The problem isn’t the lack of solutions. The problem is the lack of adoption. If agriculture is to thrive—not just survive—we must confront a hard truth: Innovation has no value until it is adopted, used,

Agriculture today is undergoing unprecedented change. Climate shocks, rising input costs, shrinking landholdings, labour shortages, and volatile markets have pushed the sector to a crossroads. For decades, agriculture was shaped by a single objective: to produce more food. But this narrow purpose has reached its limits. What we need now is a fundamental repurposing of agriculture—a shift that places farmers, sustainability, markets, and technology at the centre of a new visio